Salaries and benefits declined by $2.5 million, mainly due to reduce incentive payment expense, and greater deferred costs related to new loan originations. This decreases were partially offset by increases in advertising cost of around $1.1 million as a result of increases in direct mail and sponsorships, expert charges of $955,000 linked to greater consulting prices for strategic initiatives, FDIC costs of $873,000 mainly because of a lesser FDIC tiny bank evaluation credit received when you look at the 4th quarter and OREO and credit-related cost of around $542,000 because of OREO valuation changes driven by updated appraisals received through the cashcall quarter.
Being a reminder, we obtained our $25 million access-related merger price saves target for a run price basis by the end for the quarter that is third. Additionally please be aware that individuals usually do not expect you’ll incur any extra merger price or rebranding expenses in 2020. The effective taxation price for the 4th quarter ended up being 16.7%, when compared with 16.8% within the quarter that is third. When it comes to full-year the effective income tax rate had been 16.2%. In 2020, we anticipate the complete 12 months effective taxation price to stay the 16.5per cent to 17per cent range.
Looking at the total amount sheet, period end assets that are total at $17.6 billion at December 31st, that will be a growth of $122 million from September 30 amounts and a rise of $3.8 billion from December 31st, 2018 levels mainly because of Access purchase and loan development throughout the 12 months. At quarter end loans held for investment had been $12.6 billion, a rise of $304 million or about 10% annualized, while typical loans increased $87.4 million or 2.9% annualized through the quarter that is prior.
On a professional forma foundation, just as if the Access purchase had closed on January first as opposed to February first, year-to-date loan balances expanded about 6% on an annualized foundation through December 31st of 2019. Looking forward, as John pointed out, we task loan development of around 6% to 8per cent for the full-year of 2020 inclusive associated with anticipated run away from third-party customer loan balances.
At December total deposits that are 31st stood at $13.3 billion, a growth of $260.3 million or about 8% from September 30th, while average deposits increased $491 million or 15.3per cent annualized through the prior quarter. Deposit stability development throughout the quarter that is fourth driven by increases in cash market and interest checking balances, partially offset by seasonal decreases sought after deposits and reduced time deposit account balances.
On a professional forma foundation, just as if the Access purchase had closed on January deposit that is 1st increased approximately 9% when it comes to full-year. Loan to deposit ratio ended up being 94.8% at year-end, that will be consistent with our 95% target. For 2020 as John noted, we be prepared to achieve deposit development of 6% to 8per cent, that will be in accordance with our loan development objectives.
Now looking at credit quality, non-performing assets totaled $32.9 million or 26 foundation points, as a share of total loans, a decline of $3.5 million or 4 foundation points from 3rd quarter amounts. The allowance for loan losings reduced $1.5 million from September 30th to $42.3 million, mainly due to reduce incurred losings embedded in the customer loan profile because it will continue to pay down and a greater environment that is economic that has been partially offset by loan development through the quarter.
And from now on i’d like to offer thoughts that are further the way the use of this current expected credit-loss model or CECL will influence Atlantic Union. You may already know, beneath the brand brand new CECL accounting standard that went into impact on January lifetime that is 1st credit losings will now be determined making use of macroeconomic forecast presumptions and administration judgments relevant to, and through the anticipated lifetime of the mortgage portfolios.
The economic outlook and portfolio characteristics have been consistent to slightly improved and the company now estimates that the allowance for credit losses will increase to approximately $95 million or more than double the allowance reserve level as of December 31st under the former incurred loss methodology since our last seasonal update in October.
As previously noted, the allowance enhance under CECL is mainly driven because of the organization’s obtained loan portfolio therefore the customer loan profile. We now have finished an unbiased validation of our CECL model so we intend to reveal the final allowance effect in our 10-K, as we been employed by through the entire governance procedure during the day one recognition.
From the shareholder stewardship and money administration perspective, we have been dedicated to handling our money resources prudently due to the fact implementation of money for the enhance — the improvement of long-lasting shareholder value stays certainly one of our greatest priorities.
An increase of $0.02 per share or approximately 9%, compared to the prior year’s quarterly dividend level as such during the fourth quarter of 2019, the company declared and paid a quarterly cash dividend of $0.25 per common share. The Board of Directors had previously authorized a share repurchase program to buy as much as $150 million regarding the organization’s typical stock through June 30th, 2021 in open market deals or independently negotiated transactions. At the time of January seventeenth, we’ve repurchased 2.4 million stocks at a price that is average of36.91 or $89.6 million as a whole. The sum total remaining authorized shares to repurchase is roughly $60 million.
Therefore to conclude, Atlantic Union delivered solid monetary leads to the 4th quarter and in 2019, regardless of the headwinds of this reduced interest environment together with business proceeded to create progress toward its strategic development priorities. Our company is revising our running monetary metric objectives to mirror the challenging rate of interest environment, which we anticipate will continue in 2021, but we remain dedicated to attaining top tier financial performance in accordance with our peers.
Finally, please be aware that we remain focused on leveraging the Atlantic Union franchise to build sustainable lucrative growth and remain committed to building long-lasting value for the investors.
Sufficient reason for that, we’ll change it right straight back over to Bill Cimino to start it for concerns from our analyst community.
William P. Cimino — Senior Vice President and Director of Investor Relations
Many Many Thanks, Rob and Carl, we are prepared for the very first caller.
Concerns and responses:
Operator directions very first concern arises from the type of Casey Whitman from Piper Sandler. The line has become open.
John C. Asbury — President and Ceo
Hi, Casey, good early early morning.
Casey Orr Whitman — Piper Sandler — Analyst
Good early morning. Hi, Good early early early morning. Rob, simply to be clear from the updated targets that are financial just outlined, what exactly are you presuming for further price cuts, if any?
Robert Michael Gorman — Executive Vice President and Chief Financial Officer
Yes, on that front side, Casey that which we’re presuming is there isn’t any further price cuts because of the Fed in 2020 and 2021 where — nevertheless the curve continues to be in accordance with where it really is today, an appartment bend. With regards to the NIM forecast that individuals’re taking a look at, when it comes to those objectives we set, our company is thinking I will be stabilizing in the amounts the truth is within the 4th quarter on a core foundation, expect you’ll be in about 3.35% to 3.40per cent range for a core foundation. Now in the event that Fed had been to cut that your implied curves suggest possibly when you look at the half that is second of 12 months, you can note that range could drop into the 3.30% to 3.35per cent range moving forward.